If you have started dropshipping with Photo Canvas, or you are a prospectus dropshipper doing some research, it’s important to know that while you can potentially make money in your sleep, there will be work involved at first. Dropshipping gives you the opportunity to open a shop without manufacturing costs, rental costs, employment costs, and even shipping and legal costs. However, there is one part of this that does come down to you. Sales.
For a beginner, this can be daunting. How can I make sales? Luckily, we’ve got some dropshipping tips to help you win big on your sales, even as a beginner.
Dropshipping Tips
Using the information below you will be ready to reel in the customers. So let’s look at the top dropshipping tips to make sales.
Organic Sales
These are the best type of sales, because they happen automatically. An example of an organic sale is someone finding your shop on Google and purchasing your products. Here, you could have been sleeping, and you’ve made money. In order to get organic sales you need to be indexed on Google. This is simple enough for dropshippers on Photo Canvas: Once you have completed enough product descriptions that get a ‘green’ signal, you get automatically indexed.
Once you’re indexed on Google, you need to be visible, this means ranking in the higher pages through a process called SEO (search engine optimisation). In order to rank, fill your store description, product titles and product descriptions with a primary keyword or phrase that people would type into Google to find you. An example is: Silk pyjamas with flowers. Make sure this is included in the title and description (without spamming!) Your page is now optimised for organic sales.
Social Media
Make use of social media! It’s free marketing. Use Facebook, Instagram, Twitter, YouTube, even LinkedIn to announce to the world you are the new brand in town. Create your store and shout about it from the rooftops. To make a better impact, add photos or even videos when you market your brand, use relevant hashtags, and always entice people to click with a win for them. For example…
An Offer Too Good to Refuse
There lots of ways you can do this. Add a discount (better yet, add a time limit or day it ends to give urgency) and make it seem like the customer is winning. Of course, we know they are. But at this stage there’s lot of brands fighting for people’s attention; you need to grab them with a win. You can also do competition prizes, appetizes, or comparisons, and remember, write from the perspective of what the customer values and gains, not what you get from it.
Don’t be shy to get your amazing brand out there! If you do this part well, the profits will follow. For the photographers out there, click here to start dropshipping with Photo Canvas today. Good luck!